Freelance Design
As a seasoned designer with over a decade of experience. Specializing in graphic design, exhibit design, 3D rendering, and UX/UI design, I leverage design as a powerful problem-solving tool.
Cortney Wiersma
Cortney Wiersma
Freelance Design
As a seasoned designer with over a decade of experience. Specializing in graphic design, exhibit design, 3D rendering, and UX/UI design, I leverage design as a powerful problem-solving tool.
Recent Work
Backpackers face a wide variety of trails with differing difficulty levels, making route selection challenging. This study seeks to understand how backpackers choose trails and aims to simplify this process. The ultimate goal is to develop an iOS app that helps backpackers efficiently research and create customized routes for their trips.
This project aims to redesign the non-profit’s website to enhance user experience, boost engagement, and support its mission. Key goals include creating a clean, mobile-responsive design, simplifying navigation and actions like browsing adoption listings and submitting forms, and offering rebranding suggestions to align the site with the organization's values and audience.
As a group we chose the wicked problem of climate change, focusing on carbon footprints, which is the amount of greenhouse gases emitted by an individual.
Projects
Backpackers face a wide variety of trails with differing difficulty levels, making route selection challenging. This study seeks to understand how backpackers choose trails and aims to simplify this process. The ultimate goal is to develop an iOS app that helps backpackers efficiently research and create customized routes for their trips.
This project aims to redesign the non-profit’s website to enhance user experience, boost engagement, and support its mission. Key goals include creating a clean, mobile-responsive design, simplifying navigation and actions like browsing adoption listings and submitting forms, and offering rebranding suggestions to align the site with the organization's values and audience.
As a group we chose the wicked problem of climate change, focusing on carbon footprints, which is the amount of greenhouse gases emitted by an individual.
This project will redesign the product catalog to improve clarity and user experience by prioritizing informative content and guidance upfront, while moving technical details like part numbers to a dedicated section at the back. The new layout aims to help users better understand product features and applications before navigating to a structured part number index.
The owner of BlueRose Taxidermy reached out to me for a logo for their new company. The goal was pretty clear, the logo needed to resemble a rustic, modern, fun yet professional.
The company aims to modernize and enhance the appeal of its fabric and geogrid product line labels. The objective is to retain all existing information while aligning the new designs with the company’s brand identity. There are six fabric categories and three geogrid categories in total. The new labels for both product lines should share a cohesive look, while still maintaining distinct visual differences between the fabric and geogrid lines. Each category includes two product formats: retail-size rolls, which feature long labels, and bulk-size rolls, which use smaller labels.
The owner of Mid-MN Spray Foam contacted me to create a logo and stationery items for their new company. The design brief was clear: the logo needed to represent both warm and cold conditions, reflect the company's Minnesota roots, and convey a modern, fun, yet professional look.
To design and produce a comprehensive, visually appealing, and easy-to-navigate product catalog that effectively showcase products to customers, partners, and stakeholders across both digital and print formats.
WetLok is a product from they company SRW Products. WetLok is one of the jointing sands sold by the company but unlike the other jointing sands this one requires excessive amount of water to be used during installation of the product. SRW Products was looking for images to highlight the use of water with the product that they could use for marketing.
The goal of this project was to successfully launch and promote WetLok, a new jointing sand, at the Hardscape North America Tradeshow. Key objectives included increasing brand visibility, generating leads, and showcasing WetLok’s wet-condition performance and ease of use. The event also highlighted other top-selling products and reinforced the brand’s position as an industry innovator with a comprehensive product lineup.